"Profiles" Section | http://www.nwaliving.com | e-mail: vgis@usa.com |
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| "VGIS and The Profile of A Living Guide; Will G. Louden™ |
| Founder, President and CEO" - Page 5 of: 7 total
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| Questions By: Carol E. Rachal, Copy Editor |
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respect to publishing, I had no idea what lie ahead. I think that my interest in
publishing is a direct result of an aunt and one of my mother’s best friends. When my
siblings and I were younger, my aunt would write to us all the time, and we would write
back to her. One day my mom purchased a word processor for us (oh wow it was a real nice
toy). I used it to write short stories and would send them to my mom’s best friend in
Chicago
for editing. Back then it was fun and games – only God knew what was in store. I took
a creative writing class in high school that really got me on my way. How
did you get started in the Internet business? |
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| In
1997, I thought about starting a small Internet company and came up with the idea to get
into the coupon book business and place coupons online. At the time of the advent of the
Internet, no one was putting coupons online so I thought that I would enter the market and
use the Internet and print mediums together to develop a competitive advantage. With the
financial and moral support of Dr. Nudie Eugene Williams, now deceased friend and mentor,
I was off and in business. He believed in me. The rest is tons of hard work, forming
unique alliances, making the right connections and doing what you say you are doing to do,
or as much as you can. I am in it to win it! |
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I
decided to diversify into living and lifestyle promotion a few years ago. The Northwest
Arkansas Living Guide (nwaliving.com) was the vehicle which was created to serve that
need. At the time VGIS was publishing |
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| Northwest
Arkansas HotSpots (nwahotspots.com) coupon book. |
What kind of circulation do you have and who are your advertisers?
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| We
print 15,000 copies of the Northwest Arkansas Living Guide each run. Although circulation
has reached as high as 27,000 copies, we have found that 15,000 copies does the job.
Besides that our advertisers and readers make the difference. A few of our past and
present advertisers include: Sweetser Properties, Pierce Properties, Mansfield Properties,
Pizza Hut, Eureka Pizza, Taco Bell, Market Place Grill, Harps Food Stores, Don Meyer CPA,
The Net Connection, Inc, Mullikin Agency, and the Morning News. We sincerely appreciate
the business that these and our many other advertisers have provided over the ... |
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